Rocket Racing Wheels reported today, gains within the marketplace and further plans to expand its line to meet the needs of customers worldwide, overcoming adverse market conditions and benefiting from the current economic recovery. Launched less than a year ago by automotive aftermarket veteran David Coker, under parent company Rocket Performance Machine, Rocket Racing Wheels is attracting a bigger share of the market than ever before.

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To take advantage of this growth and acceptance within the custom wheel marketplace, Rocket Racing Wheels most recently announced that it expanded its Booster Wheel line with four new sizes, specifically tailored for “modern-muscle” vehicles, such as the new model Challenger, Charger, Mustang and Camaro.

“Rocket Racing Wheels has come a long way in the last six months. We have introduced business improvements, launched several new lines of wheels, and grown our dealer network tremendously, with more than 50 dealers in the United States and several more internationally,” said company President, David Coker. “We believe these factors, along with our commitment to meeting the needs of our growing customer base have greatly contributed to our growing sales and market share successes.”

Much of Rocket’s success also has to do with the company’s business model. Unlike other wheel companies that offer a “one-size fits some” approach to stock wheels or offer made-to-order wheels that take weeks and even months to deliver, the Rocket approach is different and saves time and money. 

As each Rocket Racing Wheel comes to market, the backspacing and offsets will be carefully chosen and proven to fit on more specific types of muscle car, street rod, hot rod, and even some classic pickups.  This will give enthusiasts the ability to pick a perfectly sized set of wheels without breaking the bank or waiting weeks or months for the finished product.