Falken Tire is proud to announce the launch of its new social media marketing efforts on the web. Utilizing freely available social media outlets such as FaceBook and Twitter, it is Falken Tire’s goal to reach the already dedicated Falken fans and educate and inspire them to spread the word about the Falken Brand virally. Over 350 million people are active on FaceBook.com, with about 50% of them active in some form every day. Social media sites have become an invaluable tool for companies, like Falken, to connect and communicate with consumers old and new.

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As part of their new drive on the world wide web, Falken Tire has launched a new FaceBook Page where users can become fans and get up-to-the-minute updates from Falken Tire. These include new beautiful photos, exciting videos and chances to win free giveaways. Status updates keep fans up to date, and inspire them to interact with the Falken Tire brand through commenting and sharing of interesting web links and media.

This is the beginning of a new marketing strategy for Falken Tire in 2010 combining print, web and video to educate consumers on all the ways We Get You Going™.

To learn more about Falken Tire’s social media efforts, and to enter for a chance to win free giveaways, visit http://www.falkentire.com/giveaways

Falken Tire Corporation, a part of the Sumitomo Rubber Group, is based in Fontana, CA and is a manufacturer of Falken branded High Performance and Ultra High Performance passenger tires, as well as Light Truck, SUV, and Ohtsu branded medium truck tires.  For more information, visit Falken Tire’s new website at http://www.falkentire.com.