COOPER TIRE & RUBBER COMPANY (NYSE:CTB) and Professional Bull Riders Inc. (PBR) are teaming up to offer one lucky fan of professional bull riding a dream trip to New York City for the 2009 VERSUS Invitational through the “Big Rides in the Big Apple” sweepstakes. During the 2008 season, bucking bronco fans can enter online at coopertire.com to win the ultimate grand prize trip courtesy of Cooper Tire: round trip airfare for two, hotel accommodations, tickets to the 2009 VERSUS Invitational in January, spending money and a full set of four Cooper tires.

In addition to the amazing trip, other great prizes up for grabs include: 10 sets of Cooper tires and 25 Cooper prize bags containing branded Cooper merchandise.

The wild ride to the Big Apple will start July 18 in Tulsa, Okla., and continue for the duration of the 2008 season, ending December 4 following the season finals in Las Vegas, Nev.

“The ‘Big Rides in the Big Apple’ sweepstakes is one of many promotional elements of our partnership with the PBR,” said Dave Craig, Director of Advertising for Cooper Tire. “For us, this is a chance to engage consumers with our brand in a way that ties in to an exciting event.”

Cooper announced its two-year sponsorship of the bull riding organization in January 2008 as an exciting, new way to familiarize customers with the brand. Cooper Tire will be the presenting sponsor for numerous PBR events and is the official tire of the PBR.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car, light truck, medium truck tires and subsidiaries that specialize in motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world.  For more information, visit Cooper Tire’s web site at: http://www.coopertire.com.