BFGoodrich® Tires takes the green flag as 2011 begins with a multi-faceted partnership with Sports Car Club of America (SCCA), the premier amateur racing organization in the U.S.  With this partnership, BFGoodrich Tires is named the “Official Street Tire” of the SCCA and is presenting the prestigious multi-race “Super Tour.” BFGoodrich Tires and SCCA are also developing special programs including prizes for workers, a racer contingency program and street-tire programs, as well as providing engineering and marketing support for all of the company’s products. “The passion of SCCA members and BFGoodrich Tires is one and the same...

For over 21 years, Steeda Autosports has been the undisputed leader in Mustang performance.  There simply is no other aftermarket manufacturer who has won more races, set more records, or won more championships than Steeda.  Vehicles with our performance parts and accessories have consistently outperformed and out gunned Shelby, Roush, and Saleen where it matter most – on the race track, at the dragstrip, and on the street. With the 2010 race season over we can once again proclaim that racers using Steeda performance parts have maintained their competitive advantage by using Steeda performance parts.  This does not happen by shear coincidence – rather it is the direct result of competent, skilled, and knowledgeable drivers using the very best performance parts available for their car – the Steeda Autosports line of track tested and race proved performance parts.

Jack Roush, one of the most famous names in the motorsports and the automotive industries, has released his 2011 ROUSH® appearance schedule. Fans and owners of ROUSH Performance products will have an opportunity to meet Roush and get a photo or autograph during ten events this year. “I always enjoy the opportunity to visit our dealers and meet the people that have purchased our ROUSH Mustangs and trucks,” said Roush. “It’s really exciting to experience the enthusiasm and passion they have for our products and to see firsthand the different type of things that they have done to personalize their vehicle.”

Boston Acoustics, a longtime leader in premium sound components for aftermarket mobile audio systems, announces six new models for its GTA Series of amplifiers. The high-performance mobile audio amplifiers now offer up to a 25% increase in power over their predecessors, while maintaining the same price points offering unprecedented performance to value ratio.  “The original GTA amplifiers were the perfect gateway to a new market segment for Boston,” said Dave Jaques, Aftermarket Mobile Audio Product and Marketing Manager for Boston Acoustics. “Building on a great foundation, we challenged our engineering team to increase power without sacrificing feature set, footprint or Sanjay Sharma, National Sales Manager adds, “Ultimately, we’ve made a solid top performer even better—offering feature-rich models to suit the sub $500 amplifier category. Providing our dealers with highly competitive product in this price range, allows us to reach new generation of Boston customers.”