DENSO Corporation has developed the world’s first passenger vehicle air conditioning system that uses ejector technology. The ejector, which is a small refrigerant injector, contributes to an overall reduction in power consumption. The system will be installed on the new Prius, introduced by Toyota this month.

DENSO Corporation has improved the temperature detection accuracy of its newly developed diesel exhaust temperature sensor.  The new sensor, which is located in front of the diesel particulate filter (DPF) and used to control temperature for DPF regeneration*, helps reduce harmful diesel emissions and improves fuel efficiency.  The product will be installed on heavy duty and medium duty diesel vehicles sold in the U.S. in fall of 2009.  It will also be installed to vehicles sold in Japan and Europe in 2010.

DENSO Sales California, Inc. announces its “Clear Driving Ahead” wiper blade promotion for distributors and sales professionals. The promotion began October 15 and will continue through January 15, 2008.

With each qualifying order of assorted DENSO First Time Fit® wiper blades placed, distributors will receive a free wiper blade display rack.  Each salesperson will also receive a reloadable American Express gift card with increasing values based on the number of wiper blades sold during the promotional period.

“As one of the world’s largest OE wiper suppliers, DENSO uses its world-class know-how to produce our First Time Fit line,” says Mark Zemlicka, senior manager, aftermarket planning, DENSO Sales California. “Because DENSO’s rigorous manufacturing and testing process produces each wiper, you can be sure it meets our high standards for fit and performance.”

DENSO Sales California, Inc. announces its “Summer Grand Slam” promotion for distributors, countermen and professional technicians.  The promotion will begin August 1 and continue through October 31, 2007. 

With each qualifying order of assorted DENSO First Time Fit starters and alternators placed, distributors will automatically receive a gift card pack to reward members of their sales team.  To assist in the ordering process and to ensure proper inventory mix, DENSO will provide the WD with a customized order opportunity sheet that is tailored to their specific market needs and stocking requirements.  In addition, distributors will receive a quantity of Mechanix® brand work gloves to distribute to their service shops. 

For every qualified order of DENSO First Time Fit starters and alternators ordered from their distributor, each service shop will receive a pair of Mechanix® brand work gloves.  These exclusive gloves sport the DENSO First Time Fit logo, with the same high-quality, durable construction that customers can expect from Mechanix®.  Each of the sales staff and technicians will also be given the opportunity to register online for an official DENSO baseball.