Covercraft Industries’ custom vehicle covers can do much more than just protect your paint and interior, they can also conserve a precious resource: WATER! By using a cover, your car, truck or SUV will stay cleaner and require far less washes to remain that way. Less soap and water will be sent into street drains, which many times run to a river or the ocean, causing more pollution. Using less water will not only conserve this valuable resource but also save you money! So it’s a win situation for you, your vehicle and the environment.

Protecting your interior seat material from pet damage is now quicker and easier with these semi-custom Canine Covers from Covercraft Industries. They fit most front and rear bucket seats and feature generous hook & loop flap openings to accommodate most seat belts. You can choose from tough polycotton drill weave or polyester suede fabrics, both with durable water repellent finishes, and they’re available in 12 interior complementing colors. Both fabrics “breathe” for your pets traveling comfort.

DUSTOP™ provides the softest dust protection for your fine paint and exterior trim. Covercraft Industries’ all new DUSTOP material is 24-percent thicker than the original, providing additional protection against dents and dings, and is almost 100% dust-proof. This material also protects and “breathes” to allow moisture and heat to easily escape from under the cover. DUSTOP is rated “Best” for indoor storage.

Covercraft Industries’ ultimate all-weather cover fabric, WeatherShield® has now been improved. WeatherShield®HP is the next generation of this exclusive high-performance fabric, and technological advances have made it almost totally fade resistant. This Eco-friendly material is finished with the worldwide patented EPIC by Nextec® encapsulation technology to help shed moisture and harmful UV rays. It’s rated BEST for severe weather outdoor storage.

Lots of people travel with their canine companion and one thing dogs do is shed. Hair gets everywhere, including a nice layer on the seats that never is easy to clean. Covercraft Industries now has the solution to this age-old problem, Canine Covers™ for your bucket seats. These covers protect your seat upholstery from general pet damage, shedding and accidents. You can brush them to remove hair, and if they’re really soiled, they can be removed/replaced easily and cleaned in your home washer and dryer. Canine Covers™ are also available for front and rear bench seats, floor and rear cargo areas and door panels, providing complete interior protection.

Covercraft is famous for their line of custom vehicle covers, but now they’ve taken “custom” up a reflective notch. You can now order your custom vehicle cover with reflective welting along the front to rear silhouette seams. Any custom cover (except Form-Fit®) can be manufactured with this illumination option, making your cover unique.

Incredible 500-candle power reflective welting is sewn into your vehicle specific custom cover during manufacturing, creating a cover that looks great and is more visible after dark. These covers are perfect for any car, truck or SUV and can also be ordered with custom logos or name embroidery. Deluxe Cable locks can also be ordered to keep your cover securely in place.

As with all Covercraft covers, the seams are overlapped and double-stitched, Neoprene elastic is sewn into the front and rear hems and non-scratch tie-down grommets are supplied. For more information on these covers and all their other vehicle protection products, visit http://www.covercraft.com.

Just because your favorite vehicle lives in-doors doesn’t mean it shouldn’t be pampered. Form-Fit®, from Covercraft, is much more than just a dust cover, the polyester knit fabric incorporates Spandex to provide stretch and shape recovery for a body-hugging fit. These custom fit covers are finished on the underside with 100% cotton terry loop, sheared to a luxurious soft fleece, protecting your vehicle’s paint and bright work.

For over 40 years Covercraft has constantly reviewed and tested fabrics in their quest to provide protection for your vehicle during daily an extended outdoor exposure. Working with Safety Components Fabric Technologies (SCFTI), a leader in woven fabric technology, Covercraft developed ultra’tect™, a cover material that retains its color and strength during extended exposure, while providing a high degree of water resistance and UV protection, all at a reasonable price.

WeatherMax®SL yarns have the color added to the polymer before it is extruded into yarn, providing maximum fade resistance by making each fiber a solid color, not just surface dyed. These fibers also are designed to have minimal stretch, so ultra’tect™ covers hold their shape. A water repellant HydroMax finish is applied to both sides of the fabric, protecting against rain while allowing the cover to breathe. Most mid-sized covers can be cleaned in a home washer and dryer, and ultra’tect’s fabric weight makes it light enough to handle easily, while heavy enough to keep it in place. This patent-pending fabric carries a full 4-year warranty and is available in Gray, Tan, Black and Blue. For more information on ultra’tect™ and all Covercraft’s other interior and exterior vehicle protection products log on at http://www.covercraft.com.

Here’s just a sampling of the new products that will be unveiled by Automedia 2000, Inc. clients at SEMA 2007. We hope you’ll take advantage of this opportunity to stop by their booths and acquaint yourself with these, and other new products, which will certainly be of interest to your readership. If you’d like to obtain any of these new products for evaluation, please contact the guys at Automedia 2000, Inc., at 805-529-1923, we’ll happy to assist you.

Here are the booths with the hottest new products, and they are all conveniently located in the main hall.

Classic Tube – 24277 Covercraft Industries – 22961 Magnuson Products – 24415 Justice Brothers – 24320 Professional Products – 25065 Proform/Specialty Auto Parts - 22389

Check out these all new CAMO SeatSaver® covers from Covercraft Industries! Covercraft, and the folks at True Timber Camo™, have teamed up and introduced an exclusive new addition to the Covercraft SeatSaver® seat cover line. They’re offering three different patterns, Conceal Brown, Conceal Green and Flooded Timber, and these covers are custom-fit for most domestic and import cars, SUV’s and trucks.

Constructed of durable multi-filament polyester fabric with a DWR (durable water repellency) finish, they include all the features that have made SeatSavers® a consistent best seller. CAMO SeatSavers® feature a custom-tailored fit for your specific vehicle, they are easy to install and remove and they can be cleaned in your home washer and dryer. Maintenance is super easy and CAMO SeatSavers’ True Timber™ materials breathe for travel comfort. Bring the great outdoors inside your vehicle with one of these great looking CAMO patterns. Check out CAMO SeatSavers® and all their other internal and external car care products at http://www.covercraft.com.

The most popular fabric used to create Covercraft’s custom fit vehicle covers is called EVOLUTION®. That popularity is due to its versatility, providing excellent protection in both indoor and outdoor situations. Manufactured in the USA by Kimberly-Clark, EVOLUTION® carries their highest UPF rating against harmful UV rays, and can stand up to the worst Mother Nature dishes out! Plus, the four-layer thickness absorbs impacts, helping to protect against nicks, chips, scratches and dents. The outer layer color is available in Blue, Gray or Tan.

EVOLUTION® is made from Polypropylene fibers bonded into the four-layer non-woven finish, providing both softness and strength, with a soft inner liner against your paint. This multi-layer design provides not only protection against seriously inclement weather, but also from tree sap, bird droppings and industrial pollutants like acid rain. It’s a material suit of armor that breathes, allowing moisture, condensation and heat to escape, while supplying maximum UV protection for your paint and interior. Covercraft has manufactured EVOLUTION® covers for over 25-years, and there are more than 1-million covers in use around the world. All Covercraft’s vehicle protection and convenience products can be found at http://www.covercraft.com.

Convertible owners know how quickly the sun’s heat and UV rays can damage interior materials. Costly repairs can be avoided with Covercraft’s easy to install INTERIOR COVERS. Part of their Specialty Covers collection, these easy to use partial covers are custom-fit for your vehicle when the top is down. The cover also protects the windshield and interior from airborne pollutants and droppings from birds and trees.

Installation is easy and simple with hook & loop straps for door handles and/or mirrors, and most INTERIOR COVERS include anti-theft tabs that are secured inside the trunk lid. While a full cover is best, INTERIOR COVERS are the simple solution for protection during quick trips or stops, and are perfect for summer use. When not being used, INTERIOR COVERS are compact and easy to store in the trunk or garage. Custom-fit patterns are available for most import and domestic convertible models, and you can find out more about INTERIOR COVERS, and all Covercraft’s vehicle protection products at http://www.covercraft.com.

SeatGloves™, from Covercraft Industries, are the quick and easy way to add color, comfort and cooling to your bucket or sport seats. Custom patterned SeatGloves™ feature 1/8-inch thick panels of D3 Warp Knit Spacer Fabric, with a top surface of Coolmax® to keep you cool and comfortable. Coolmax® is made from proprietary fibers, which provide superior breathability, even when wet. You stay cooler, you drive better! A form-fitting stretch fabric border, with the look and feel of neoprene, surrounds your seating panels.

Covercraft’s SeatGloves™ high-tech materials provide air circulation, insulation compression resistance and durability in high-wear areas. SeatGloves™ install and remove quickly without any tools, and can be cleaned in your home washer and dryer. Five mild to wild center panel colors are available; Bright Blue, Tan, Gray, Red or Yellow to brighten up your interior. To preview SeatGloves™, and all their other interior and exterior vehicle protection products, log on at http://www.covercraft.com.