Subaru of America, Inc., along with Bob Baker Subaru, donated a vehicle for use in advancing education at a local Automotive Youth Education Systems “AYES” school. This time a 2009 Subaru Legacy was donated to the Monte Vista High School program. The previous vehicle, a 2006 Subaru Legacy, was donated to Ontario High School. Kurt Anderson of Bob Baker Subaru thought it would be a great idea to donate the 2009 Legacy to the school and worked with Daniel Page, southwest field service manager for Subaru, to make the donation a reality.

Coming out in November 2009, the new Citroën C3 has a strong ambition: to replace a bestseller that has sold more than 2 million units. “This is a major renewal for the Marque and gives us the wherewithal to achieve our target of increasing market share even more, among both individual and corporate customers,” says Frédéric Banzet, Managing Director of Citroën.

BMW Group-led consortium is a winner in Technology Strategy Board £25m Ultra Low Carbon Vehicle Demonstrator competition. The British government body that exists to promote business innovation in technology announced yesterday that a consortium led by BMW Group will be supported by a proportion of a £25m fund, enabling the MINI E to be introduced and tested on British roads by a mixture of private, corporate and public sector drivers before the end of 2009.

A new trim level featuring additional wood appointments and unique trim has been added to the 2010 Lincoln MKZ, providing customers the opportunity to choose an even more luxurious model. Available in late summer, the new Executive Appearance Package offers more traditional luxury appointments and expands the range of Lincoln MKZ option packages. Early sales of the 2010 Lincoln MKZ indicate there is indeed consumer appetite for well-equipped versions of the newest sedan from Lincoln.

Subaru of America, Inc. announced today that Kelley Blue Book’s kbb.com has named the 2009 Subaru Impreza one of its 2009 Top 10 Coolest New Cars Under $18,000. The list features kbb.com editors’ picks of vehicles that are fun, fuel efficient, practical and with more amenities than ever before. “It is once again an honor to have the Subaru Impreza named to the Top 10 Coolest New Cars list,” said Tim Mahoney, senior vice president and chief marketing officer for Subaru of America, Inc.

Forty-five years after he introduced the original Ford Mustang, launched at a dramatic press conference at the 1964 New York World’s Fair, auto industry visionary Lee Iacocca today announced a new version of the famous muscle car – the Iacocca Silver 45th Anniversary Edition Ford Mustang – a breathtaking vehicle that utilizes the latest in Ford performance technology with a style and panache that screams, Mustang fastback. Only 45 “2009½” Iacocca Silver Edition Mustangs – all painted a special “Iacocca” chosen silver hue – will be built.

The Ford Taurus – the car that changed America’s view of sedans – is all-new for 2010, with an expressive design, impeccable driving dynamics, class-leading technologies and unsurpassed value. “This new sedan completely redefines expectations of what Taurus stands for – and what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies and head-turning design,” said Mark Fields, president of The Americas.

It’s an everyday maneuver that can add stress and elevate blood pressure in novice and veteran drivers alike. It’s parallel parking. Active Park Assist, an all-new driver aide technology available in the distinctive new 2010 Lincoln MKT three-row luxury crossover vehicle, will address the “top 10” anxieties in the parallel parking process.

Today’s announcement that GM is filing for Chapter 11 bankruptcy is another important development during this unprecedented period for the auto industry and the global economy. The Ford team continues to monitor the industry environment and plan for all contingencies to ensure our transformation plan remains on track. At this time, we do not expect any major disruptions to our operations as a result of today’s news.

Consumers continue to be fascinated with upgradeable, take-it-with-you technology. It started with Portable Navigation Devices (PNDs), which showed incredible promise due to their affordability and convenience. But then came the PC-like Smartphone, which bundled cell phone, Internet, navigation and other must-have data services, and consumers fell in love all over again. But despite their affordability, popularity of PNDs is decreasing. According to iSuppli Corporation, a market research and consulting firm specializing in electronic value chains, PND’s share of device shipments will decline to 30 percent by 2011 from about 50 percent in 2007.

DENSO Corporation has developed the world’s first passenger vehicle air conditioning system that uses ejector technology. The ejector, which is a small refrigerant injector, contributes to an overall reduction in power consumption. The system will be installed on the new Prius, introduced by Toyota this month.

DENSO Corporation has improved the temperature detection accuracy of its newly developed diesel exhaust temperature sensor.  The new sensor, which is located in front of the diesel particulate filter (DPF) and used to control temperature for DPF regeneration*, helps reduce harmful diesel emissions and improves fuel efficiency.  The product will be installed on heavy duty and medium duty diesel vehicles sold in the U.S. in fall of 2009.  It will also be installed to vehicles sold in Japan and Europe in 2010.

BMW has a long and illustrious history of building two seat sports cars. From the very first 3/15 PA Wartburg Roadster in 1930, BMW has produced highly distinctive roadsters. With their long bonnet, setback glasshouse, front engine rear-wheel-drive configuration and with the two seats positioned close to the rear axle, every BMW roadster lives up to the ultimate driving machine promise.

BMW sought an innovative approach for the launch of the all-new BMW Z4 Roadster, and had to look no further than its rich legacy of commitment to art for inspiration. The result, an aesthetically powerful marketing campaign entitled “Expression of Joy,” rolls out in early May. The campaign, which relies heavily on vibrant video content, includes an MSN.com homepage takeover on May 11 with which BMW will be the first advertiser to make use of the Web site’s new feature - an expandable video unit that will allow users to view the BMW Z4 spot in full-screen mode. Also, the conventional 30-second spot is complimented by a 30-minute documentary.

When fashion and music come together at the Life Ball, the result will always be something fascinating and unique - the new Life Ball MINI created in Katy Perry style by American designer duo The Blonds. MINI is supporting the Life Ball for the ninth year in succession in 2009. The 17th Life Ball – taking place on 16 May 2009 – marks the beginning of a four-year cycle, the elements water, earth, air and fire representing both metaphorically and in their artistic embodiment the fundamental symbols of life. Europe’s biggest AIDS charity event offers MINI an outstanding platform on which to underline its socio-political commitment.