Meguiar’s®, Inc., the world leader in appearance care products, will award $15,000 in prizes to two deserving car guys at the upcoming 2007 SEMA Show. Winners of the NXT Amped Up contest were selected for their unique style, stunning show car shine, and exacting attention to detail, and will be featured at the Meguiar’s outdoor display for the duration of the show. Winners will also receive the opportunity to customize and transform their cars with parts from sponsors Baer Brakes, Phoenix Gold Mobile Audio, Toyo Tires, and MHT Wheels.

The official award ceremony and prize presentation will be held Thursday, November 1st at 1:00 p.m. at the Meguiar’s outdoor display in the SEMA main outdoor lot.

Roseville. MI: SOCKET ASSIST can be the handiest and smallest three little items in your toolbox! We’ve all been frustrated with a bolt located in such a tight space (header bolt!) you can’t possibly get a ratchet on it. Not a problem anymore with Proform® Parts SOCKET ASSIST (#67575). Each patented SOCKET ASSIST has a 12-point end to facilitate finger turning until snug. Also the Socket Assist allows using a combination wrench that’s equal to or smaller than the socket drive size. They are available in 1/4x1/4, 1/4x3/8 and 3/8x3/8-inch sizes and are a must have for your tool crib.

SOCKET ASSIST allows a large spark plug socket with a 3/8-inch drive opening to be turned by a small 1/4-inch open end or ratchet wrench. The tools non-12-point end has a 1/4 or 3/8-inch square drive with a spring-loaded detent ball that secures the socket. All three sizes are included in the self-sealing blister pack, and Proform now has the new Clipstrip (#67576) for easy handling and POP display box (#67577) for retail sales. To preview all their handy automotive tools, internal and external engine parts and more, visit http://www.proformparts.com.

Eagle One, this year, is inaugurating a $1,500 grand prize for one of four car clubs winning its 15th annual Golden Rule Awards.  The award recognizes and rewards a car club in four U.S. regions for outstanding achievement in community service.

The grand prize will go to the club that is judged to have performed the most compassionate action that benefited a person or group. The $1,500 award will be donated to a charity designated by the club. A $500 cash contribution will be made to a favorite charity of each of the three other winning clubs.

In addition to a total of $3,000 in cash contributions from Eagle One and co-sponsor Valvoline, the two companies will provide a generous supply of premium appearance care products and motor oil for fund-raising purposes.  A custom-designed award will also be given.

Gasoline is the life-blood of your engine. The quality of that gasoline can severely affect the performance and internal organs of any engine. Poor refining, dirty, or old gas can cause a multitude of problems inside the engine, resulting in contaminant deposits, varnish and carbon buildup from substandard fuel. Justice Brothers GAS TREATMENT assists in clearing away these combustion byproducts, smoothing engine idle and improving mileage.

Justice Brothers GAS TREATMENT formula removes excess carbon in the combustion chamber, which often traps enough residual heat to ignite the incoming air/fuel mixture. This causes pre-ignition, pinging and after-run, greatly reducing performance and can result in damage to critical internal parts. GAS TREATMENT lubricates valves and piston rings and is fully compatible with all types of leaded or unleaded fuel, including ethanol and gasohol. If your engine is exhibiting any of these dangerous symptoms, add a bottle of Justice Brothers GAS TREATMENT today, and you’ll notice the difference.

The interior of your engine is a nasty place. It’s full of harsh chemicals and vapors, carbon and extremes of heat and pressure! Varnish-like residue, water and other contaminants build inside the carburetor after hundreds of gallons of gas have been consumed over the years. This condition can reduce gas mileage and performance, as your carburetor is no longer functioning at peak efficiency.

Justice Brothers CARBURETOR CLEANER helps minimize these power- robbing deposits, acting like a fuel-borne cleaning agent. It cleans the tiny passages inside the carburetor, helps remove carbon from the upper cylinder areas, removes water condensation from the fuel system and saves money by increasing gas mileage. If your engine is not performing like it has in the past, is idling rough and your mileage has decreased, treat it to an inexpensive can of Justice Brothers CARBURETOR CLEANER. Just add it to your fuel tank and LET CARBURETOR CLEANER do it’s job!

How do you clean and maintain the plastic bubble top canopy on a one-of-a-kind Ed Roth custom show car? If you’re Beau Boeckmann, vice-president of the world’s largest Ford dealership and curator of the Galpin Collection, you turn to Meguiar’s. The spaceship themed Rotar features a hand-formed clear plastic dome that is literally one-of-a-kind, so Meguiar’s surface care experts used PlastX ™ to safely maintain the bubble canopy’s crystal-clear shine.

“Ed Roth is a custom culture legend and one of my personal heroes,” Boeckmann explains. “Owning Rotar, the only Ed Roth show car that never had a model made of it, is like owning a childhood dream for me, so I’m very particular about how the car is preserved. I’m grateful that Meguiar’s was able to keep the car’s unique plastic bubble top looking like new.”

Meguiar’s, Inc., the car care products company that boasts “show car perfect” results for real car guys, delivered on its promises at the 2007 Pebble Beach Concours d’Elegance.

More than 150 of the world’s most perfectly restored classic cars were subjected to the intense judging that sets the Pebble Beach Concours apart from all other car shows. After the awards ceremony, it was discovered that 22 of the 24 “Best of Class” winners had been detailed inside and out with Meguiar’s.

“This is where we shine because our focus is on car guys who are fanatics about making their cars look perfect,” said Meguiar’s President/CEO Barry Meguiar. “At the same time, we also make our products simple and easy to use for those who simply want to impress their neighbors and friends.”

The interior of your engine is a vicious place, extreme heat, parts moving at unimaginable speed, and hot liquids and gases flowing everywhere. Not a very hospitable place for your oil! Such is life inside an internal combustion engine. Now Justice Brothers has a solution to the problem of dirt and varnish building up inside your engine. It’s their ENGINE OIL TREATMENT, which helps free up dirty valve stems, lubricate lifters and stuck piston rings. This oil additive contains powerful cleaning agents to dissolve hardened varnish and gum deposits, allowing critical parts to function properly.

Justice Brothers ENGINE OIL TREATMENT enhances oil viscosity, reducing friction, heat and minimizing wear. This is especially important for the cam and main bearings in high-mileage engines. Prolong the life of your engine’s internal organs by adding a can of ENGINE OIL TREATMENT at each oil change and enjoy a quiet, smooth running vehicle.

Cleaning small greasy parts is easy, faster and safer with the new five-gallon Oil Eater Table-Top Parts Cleaner.

Measuring only 13-inches wide by 14-inches long and 5.5-inches deep, the parts cleaner can be used at home or its portable nature makes it great for race trailers and toy haulers as well.

The environmentally-friendly, water-soluble Oil Eater solution flows through the integral cleaning brush, making for easy clean-up, and a removable lid keep the tank clean and neat when not in use.

The most popular fabric used to create Covercraft’s custom fit vehicle covers is called EVOLUTION®. That popularity is due to its versatility, providing excellent protection in both indoor and outdoor situations. Manufactured in the USA by Kimberly-Clark, EVOLUTION® carries their highest UPF rating against harmful UV rays, and can stand up to the worst Mother Nature dishes out! Plus, the four-layer thickness absorbs impacts, helping to protect against nicks, chips, scratches and dents. The outer layer color is available in Blue, Gray or Tan.

EVOLUTION® is made from Polypropylene fibers bonded into the four-layer non-woven finish, providing both softness and strength, with a soft inner liner against your paint. This multi-layer design provides not only protection against seriously inclement weather, but also from tree sap, bird droppings and industrial pollutants like acid rain. It’s a material suit of armor that breathes, allowing moisture, condensation and heat to escape, while supplying maximum UV protection for your paint and interior. Covercraft has manufactured EVOLUTION® covers for over 25-years, and there are more than 1-million covers in use around the world. All Covercraft’s vehicle protection and convenience products can be found at http://www.covercraft.com.

Rust Bomb from Orison Marketing is a gel that specifically targets rust with its unique non-hazardous formula. It is designed to kill rust (iron-oxide), but will not harm aluminum, copper, brass, rubber, plastic or vinyl. It pulls the rust right off of the metal and leaves the metal like new. Rust Bomb rust remover gel is an extremely powerful and all natural rust remover designed to aid in rust removal on vertical surfaces and areas or parts too large to soak in Evapo-Rust. It employs a combination of modified chelators and rust inhibitors to attack the rust where it lives.

The metal should be free of dirt, oil and loose rust. Rust Bomb should be applied to the surface with a brush or putty knife. The rust removal process can take as little as 5-minutes or up to 24 hours. It all depends on how severe the rust is. Deep rust may take several applications. When done, the gel can be easily removed with water. After de-rusting, apply an appropriate protective coating such as paint, Rust Bandit, a water based rust inhibitor or CP90, an oil based inhibitor. You can check out the entire line of metal treatment products online at http://www.orisonmarketing.com.

For more information on Rust Bomb visit the web, or contact Orison Marketing, 4801 South Danville, Abilene, TX 79602, (325) 692-1135, info@orisonllc.com

All summer long you’ve driven hundreds of miles to and from the beach, on road trips or cruising up and down your favorite boulevard.  And although you might feel refreshed and may even be sporting a nice tan, your car’s body isn’t quite as happy.  Inevitably, your baby has probably suffered minor scratches due to tree branches, loading and unloading luggage and opening doors in crowded parking lots. 
QUIXX is the hottest German import since Heidi Klum and nothing is better at removing all types of scratches from your car than QUIXX High Performance Scratch Remover.  “Seasonal car maintenance is the best way to keep your car looking great all year round,” says Mark Shore, Vice President of Sales and Marketing, QUIXX Care System.  “Summer weather is not as damaging to the auto body as winter, but most people drive more miles during the summer than any other time of year, making their cars more vulnerable to everyday scratches. QUIXX High Performance Scratch Remover is the ideal way to bring your car’s luster back after a fun summer of driving.  It’s so fast and easy to use, you will have your car back in shape in a matter of minutes.”

QUIXX High Performance Scratch Remover is a simple two-step repair system that works through a process called plastic deformation.  In the first step, a patented compounded works with the paint material surrounding the scratch to permanently remove it from the surface. The second step uses a finish to give the surface its final shine. 

Introducing the most advanced, high bead, deep gloss spray detailer ever made! Meguiar’s®, the company that brought car enthusiasts the world’s first spray detailer, now introduces a revolutionary mist and wipe product that works like a spray detailer and enhances wax protection. This totally unique formula represents a significant breakthrough in technology that will have every diehard car guy’s eyes popping.

Through the use of new Hydrophobic Polymer Technology™, Meguiar’s has created a spray detailer that actually repels water, withstands multiple car washes, and adds additional protection to your finish. The secret lies in the high level of surface tension created when these revolutionary polymers react. The result is a slicker, darker surface and incredible water beading! You will feel your towel almost float across the surface. The gentle, high lubricity formula is safe on all paint types including the latest clear coats and can be used daily to remove loose contaminants, dust and grime to keep your car looking its absolute best. It’s so easy, you can detail a full size car in less than 10 minutes!

For more information, please call Meguiar’s at 800-347-5700, see Meguiar’s at http://www.meguiars.com or http://www.carcrazycentral.com, or join their online discussion forum at http://www.meguiarsonline.com.